Freight Broker Industry Training Guide

Published October 10, 2010 | By Bman

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just a few of the responsibilities in owning your own brokerage. It is a huge step and should be thought over very well.

15. Marketing and Advertising

   The best way to advertise is through word of mouth. You want to treat the carrier as good as your customer. They talk with other carriers on a daily basis about who they are hauling for and how good/bad the pay might be. Also, they will discuss how they are treated. So if you have a carrier that you treat like they were your own family, they are going to tell other carriers “Hey, when you need a load, call John at ABC Logistics for freight.” “He pays well and treats you like a friend.”
   As for advertising to get customers: that is almost unnecessary. Most shippers are not looking at advertisements for broker that will help them out. You will need to seek out those customers.

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