Fun Is Where the Money Is…Or, We Are All In the Entertainment Business Now!
Fun Is Where the Money Is…Or, We Are All In the Entertainment Business Now!
What sticks?
What makes a lasting memory? Think back over past vacation experiences. What kinds of things stand out? Most likely it is the emotional highs, the relationships, the personalities encountered, the laughter and unexpected events, no?
Ok, before you start congratulating me on my tremendous grasp of the obvious…let me point out the most perplexing disconnect from my 25 years as a travel agency owner and cruise specialist. What leaves me scratching my head is this – things that are so important to the client prior to choosing a vacation package are almost entirely forgotten once the experience is complete!
Can’t get enough of what really doesn’t matter?
During the planning stage clients will spend hours, days, weeks, months tediously pouring over brochures, visiting cruise line
