Fun Is Where the Money Is…Or, We Are All In the Entertainment Business Now!

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websites, comparing prices, measuring the square footage of cabins, scouring online reviews totaling up the number of superlatives used to describe the food on this ship versus the food on that one – doing so as if the very success or failure of their cruise vacation was riding on these ultra-fine, hair splitting distinctions.

Then post vacation – in describing their experience – a whole new set of standards are called into play. As irrational as it may seem, there is value in understanding and adjusting for this bit of odd behavior.  Whether a leisure travel professional or simply planning a vacation for your self – keep in mind from the very beginning that success depends on the ratio of fun memories to the monotonous or prosaic. Too often we lose sight of the fact that our most precious commodity is time.  So, do you really want to invest time (and money) in any

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