Fun Is Where the Money Is…Or, We Are All In the Entertainment Business Now!
experience where opportunities for magical moments are not maximized?
A closer look: the cruise industry –
The chatter overheard in most post-cruise gatherings tends to be about the colorful characters met at dinner…the waiter who was also an accomplished close-up magician…the friendliness and caring attitude of staff who seemed to truly enjoy their work, the accessible entertainers who mingled with the hoi polloi. But, by comparison, comments about food, service or cabin size often seem to be little more than brief asides – almost mundane.
Savvy cruise marketers understand this peculiarity and have had great success leveraging this dynamic into their advertising and marketing – as well as the on board experience itself. Within the industry there is one standout in this respect.
But first, a little background –
