Fun Is Where the Money Is…Or, We Are All In the Entertainment Business Now!
As you would expect, the “mass market’ segment of the cruise industry is by far the largest in terms of dollars spent, capitalization, passengers carried, etc. Within this segment, traditional standards of measurement for choosing one cruise over another have always been highly subjective, but lately with the advent of the new, state-of-art mega-ships distinctions are blurred even more. For instance the Big Three players – Carnival, Norwegian & Royal Caribbean – all tend to have similar itineraries, about the same prices, the same level of service and food – plus a constantly growing list of mind boggling activities and pimped up cabins, suites, penthouses, spas, showrooms and other “I-never-knew-they-had-that-on-a-ship” offerings.
And the winner is…
Of those three, Carnival Cruise Lines is the one that has gotten it
