Fun Is Where the Money Is…Or, We Are All In the Entertainment Business Now!
experience – one that rarely fails to deliver to its target audience. To paraphrase bank robber Willie Sutton, Carnival knows that fun “is where the money is”.
The Fun Ships –
Out of necessity Carnival Cruise Lines is highly competitive in food, service and on board activities but returning Carnival guests – more than any other brand – will inevitably regale their friends with tall tales about all the fun that was had…along with painfully unflattering photos of low brow events such as the Hairy Chest or Beer Drinking contests. Thirty seven years ago, when he founded the company, the senior Mr. Arison knew instinctively that post cruise chatter about fun was money in the bank.
‘Back to the Future’ Marketing –
Could we as vacation planners, whether selling via traditional retail outlets, a virtual
