Fun Is Where the Money Is…Or, We Are All In the Entertainment Business Now!
online presence – or some hybrid thereof – exert more influence over these critical post trip conversations? I’m not suggesting that we all become stage hypnotists or Hollywood script writers, but William Turner was on to something when he said “You may have heard that the world is made up of atoms and molecules, but it is really made up of stories.”
Never under estimate the power of a great story –
The modern day nomenclature for this little bit of marketing strategy is called “branding” – something the senior Mr. Arison understood long ago. As a vacation planner, the question to ask yourself is – do you habitually look for ways to make customer contact more stimulating, interesting, or entertaining? Or, do you view yourself as primarily an order taker? Is the client left with a feeling of affinity – looking forward to future
