Hands Free Customer Service
not call it a FREE DEMO. Instead, call it ‘Installation video’.
Any small business can make good training videos using MS movie maker, or PowerPoint. These can be converted to movies using www.youtube.com and then posted on your website. They should direct users to the forum, FAQ, and other tools designed to help the user.
The trick to a good education program is that it solves problems and common misunderstandings. Teaching people how to use the product should be secondary to problem solving.
Customer Certification
You can also turn PowerPoint presentations into e-courses, and use them for in-house certification. Many consumers will complete training courses if they believe they will receive certification, or if they will become members of the ‘inner circle.’
This is also a good way to
