Hands Free Customer Service
force customers to take the training courses before you are obligated to offer them a refund.
Post Purchase Customer Care
The first thing a customer should receive upon sale is an invitation to a member’s only forum, and after sale FAQ. This makes them feel that you haven’t ignored them after the sale. The fact that you care about the customer is the first step to retaining customers and increasing sales.
People are tired of FAQ and instructional ebooks. At the least, you could give them a ‘trouble shooting’ Power Point presentation with pictures. Remember that all learners are not visual. Some need audio and even hands on to learn how to do something, so add audio to your course. Screen shots, photos, and a step by step video guide for solving problems will also help some people understand the instructions.
