HFI Animate – The ROI of User Experience with Dr. Susan Weinschenk

www.humanfactors.com – Download a PDF poster of the ROI of User Experience animation featured in this video. About this video: In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI). Transcript: User experience is the science and art of designing a product like a website or a software application so that it’s easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals. There’s a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience? So let’s talk about the return on investment, or ROI, of doing user experience work. IEEE is a professional organization that puts out reports and does research for programmers, developers, and engineers, and they put out an article called “Why Software Fails”. Here’s some interesting data from that article. They estimate that the amount of money that is spent worldwide in information technology is estimated at one trillion dollars a year. The percent of projects that are abandoned because they are hopelessly inadequate is up to 15 percent of all projects. The percent of revenue that goes to the IT group is five percent of a company’s total revenue and up to ten percent if it’s a financial or telecommunications company. The amount of time that programmers spend on rework that is actually avoidable is 50 percent of their time. The …