How does promotional material like movie Trailers influence AUDIENCE EXPECTATION?

Published July 29, 2011 | By Bman

Question by ♀ __ ♂ ???: How does promotional material like movie Trailers influence AUDIENCE EXPECTATION?
What makes movie trailers effective for the audiences?
eg: camera techniques, sound, lighting

Best answer:

Answer by joe b
Good ones camera techniques, sound, lighting all work to make you spend your money

What do you think? Answer below!

Posted in Making Movies | Tagged audience, EXPECTATION, Influence, like, material, Movie, Promotional, Trailers