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email was not related in any way to the products or business on offer. If a subscriber feels he is benefiting from the information provided in your newsletter emails they he is unlikely to unsubscribe and far more likely to do business with you.
It is not advisable to bombard your subscribers with “sales type” emails encouraging them to buy products or sign-up for your offer. This is probably the quickest way to see your unsubscribe list grow very quickly. Rather send your subscribers a review of the products or business, which is informative and of benefit to them and therefore giving them the information they are seeking prior to purchasing or signing-up.
Apart from the regular emails that make up your newsletter, you can always send intermittent emails to your subscribers offering a free gift such as an e-book or advise them of
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