How To Design Your Website To Sell
losing interest enough to click away from your site – forever.
– Proof by testimonials: The biggest way to build social proof about the quality of you offer is by displaying testimonials from your other readers.
– Take away risk: Explain how safe and secure ordering from you will be, and be sure to include a refund guarantee if the customer is not satisfied.
– Close with a call to action: Be explicit about what the reader should do next to order your ebook. Vague, unclear or confusing instructions will cost you a sale.
3. Your Website Must Be Secure
At least the part of it where payments are processed needs to be secure. The way to have this done for you is by using a secure server. Sensitive data including credit card details are encrypted during transmission, greatly reducing the risk of
