How to Establish a Successful online Business Plan – Part 1
How to Establish a Successful online Business Plan – Part 1
Article by Abe Cherian
How to Establish a Successful online Business Plan – Part 1 – Business
Search by Author, Title or Content
Article ContentAuthor NameArticle Title
Home
Submit Articles
Author Guidelines
Publisher Guidelines
Content Feeds
RSS Feeds
FAQ
Contact Us
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it’s entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com
How to Establish a Successful online Business Plan – Part 1
Copyright ? 2006
Losing business you don’t even know exists is common in any
business start-up. I see Internet marketers who throw up
their one page website and sell only one product. They have
no backend product, no up sell, no recurring billing –
nothing. If they only knew how much money they were missing
out on. This isn’t something you just rush into without a
strategic, well pondered plan. Unfortunately, most people
do.
With your product idea in mind “step back” from your
proposed business for a moment and get that all-important
aerial perspective. Consider these elements of your product
strategy:
The Front-end Product- The front-end product is only the
foundation of a much larger strategy. Think of your
front-end product as merely a tool to collect a large list
of willing to buy consumers.
Bonuses- Your bonuses should be relevant to your product.
Ideally, they should compliment the product in such a way
that they are related to, but can be distinctly separated
from, your front-end product to add value. Expand on your
product. Offer more information as special reports, a
related ‘workbook’, audio, video, etc. If you build a
package deal you may be able to charge up to twice as much
because the perceived value is so much greater.
The Up sell- Your up sell should be an upgrade of your
product. For instance, if you sell CGI scripts it might be
custom installation at an additional charge. Package deals
also make good up sells.
The Backend Products- Your backend products are your profit
makers. They are high-ticket items directly related to your
front-end product. Be careful that your front-end and all
your backbends are in the exact same niche so that your
backend offers will be compatible with the customer list
your front-end product builds.
Having multiple backend product is essential for any
business, do not think that yours is the exception. The
reason I mention planning these 4 components of your
product line at this point, before you create your front-end
product, is that creating a profitable product line is
strategic and has many considerations that need to be given
adequate thought.
>From a high vantage point look at your business plan at
launch, in the future, and every moment in between. Plan
all of the 4 above components by answering these questions:
