How to Get Visitors to Trust your Web Site
How to Get Visitors to Trust your Web Site
When you are standing in a store, looking at MP3 players and deciding which one to buy, it’s not always the place you’d imagine you would be faced with the issue of how you trust people on the Internet. But that’s exactly what happened to me yesterday.
I was in a large store in my home town of Reading, UK, looking for a hi-fi that would play MP3s and CD-RW. Behind me was a display of new plasma screen TVs. Now my plan was to look for the shape and size of hi-fi that appealed to me, then come home and find the cheapest price online. That clearly wasn’t the plan for the couple behind me looking at the plasma screen TVs.
“Shall we get it?” the young woman asked her partner. “Why not?” he said, “It’s a lot of money but at least we know if it goes wrong we can bring it back to the shop and they can deal with
