How to Get Visitors to Trust your Web Site
it. You can’t do that on the Internet. At least in this shop I can look into the salesman’s eyes and see if he’s telling me the truth.”
It’s worthwhile reflecting that in spite of the huge success that many people have selling things online, most people do not buy from the Internet. Most people, like the man I overheard in the shop yesterday, would rather buy from a ‘real person’.
Indeed, I came back from my shopping expedition yesterday to discover an email from someone on my mailing list. “Thank you for trying to sell me your ebook,” he said, “but I’ve done a considerable amount of research about these things and I now know they are all a complete scam.”
Trust – that’s the issue Internet marketers have to face online. When we are face to face with a person trying to sell us something, we use
