How To Get Your Web Site Vistors To Do What You Want Them To Do
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Internet marketing legend Marlon Sanders told me one day, “I wanna throw out something for you to try on your site. Think of the ONE action you want people to take as a result of going to the site. Then write a nice letter with a good headline that explains the benefits of taking that action. (Give) testimonials by people who took that action. (Give) reasons to take that action now.”
He continued, “You want to write kind of a letter from the heart. No hype. Just the reasons for someone to take whatever ONE action you want them to as a result of visiting your site. Then you can either split test (using a script) vs. what you have now. As it is now, the page doesn’t have a clear focus and is confusing from my perspective.”
What Sanders is talking about is called the Most Wanted Response or MWR as coined by Dr. Ken Evoy, of Make Your Site Sell fame.
