How To Get Your Web Site Vistors To Do What You Want Them To Do
Essentially, since a high percentage of your Web site’s traffic will not buy from you on the first visit, then you need to know exactly what you want your visitors to do – in order to keep them from being lost forever.
Your MWR, or to look at it from your potential customer’s perspective, the What Do You Want Me To Do (WDYWMTD), can be as complex as making a purchase of a high-dollar product, or as simple as signing up for your newsletter or free report as a keep-in-touch strategy.
Once you know exactly what you want your visitors to do, it plays a huge part in the overall scheme of your Web site. David Frey gives a great example of this in “The Small Business Marketing Bible.” Frey, a marketing consultant located in Webster, Texas states, “Put your sign up box front and center on your home page. You’ll find I use this strategy on every one of my sites because
