How To Hire A Sales Team
advertisers. (Also, send your reps door to door with cameras and a laptop to take photos of the businesses on the spot.)
Sample Goals
X customer visits per week minimum
X listings sales per week
It can take several visits to get a paid advertisement, so keep track of your visits. Sending out different reps to the same noncommittal prospect can improve your chance of an eventual sale.
Equip Your Sales Force
– Make sure you have content on your website. Make sure your directory is full of listings and looking good, with photos and articles.
– Create a brochure or media kit to show the benefits of the directory.
– Memorized sales script.
– Laptop with wireless Internet for instant demos. Or, laptop with recorded screenshots.
– Territory walk list showing which business to visit.
