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URL such as: http://yourstore.com/products/book12.html is not nearly as good as
http://yourstore.com/products/the_man_with_the_golden_gun.html
If your store script or service does not allow you to make search engine friendly product URLs then find another one. (Years ago I made a fatal error that cost me a bucketful of sales. I used to hand build every product page and the URL was also the name of the product, as mentioned above. This method got me on the first page of Google many times, which also led to a lot of sales. Then I got lazy and used a store script to generate my product pages (these contained a bunch of numbers and the dreaded ?) and within a week of putting it up sales plummeted and I was nowhere to be seen in the search engines. Don’t make that same mistake. Spend a little time on your titles and product URLs)
* A detailed
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