How to make right decisions and not be caught in marketing trap
How to make right decisions and not be caught in marketing trap
Making right decisions is something crucial in our lives. We are facing the problem of decision making so often that many of us got so used to it they do it subconsciously. To make things clear I have to specify that I’m not talking about choosing the way to go, or whether it’s a good moment to get married or not, I’m talking about the very basic decision we make every single time we go shopping – which product to buy?
Firstly we shall look at the most common shopping we do, i.e. food and household cleaning stuff. Whenever you go to the shop, you are ‘attacked’ by hundreds of products that are very similar. The thing that differentiates them most is the price. Manufacturers of food have mastered this unique technique of getting people to pay loads of money for a very common product – they call their product healthy or eco-friendly, and all
