How to Make Web-advertising Worth Watching

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are worth the time invested in watching.

There is a lot of hype surrounding so-called viral videos. Many companies have tried to create this kind of marketing vehicle but the sheer lack of commercial purpose fails to attract viable prospects and instead generates a lot of attention from the maturity-challenged segments of society. As a business you want your video to be passed on to as many additional viewers as possible, but if it doesn’t attract new leads or at least deliver your message, what good is it?

There is an absolute qualitative difference between a video the is engaging, entertaining, humorous and clever that delivers a strong marketing message and a video that is just plain stupid or at best pointless.

Bold is Beautiful and Effective

We know from experience that clients are attracted when

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