How to Make Web-advertising Worth Watching
we create entertaining offbeat video campaigns that send a clear message. But as soon as we start to create the equivalent type of campaign for them, they start to get nervous.
The Web demands a bold, frontal attack that delivers an uncompromising creative presentation of what you offer; not a defensive, compromised, don’t-make-a-mistake approach that tries to cover everything and anything you might do.
The average business is incredibly timid when it comes to advertising. Boring, monotonous presentations that drone on are as helpful in attracting new business as viral video food-fights or female mud-wrestling clips. There is as much difference between bizarre and bold, as there is between salacious curiosity and entertainingly effective.
The challenge for business is to take this new form of advertising and use it so
