How to Make Web-advertising Worth Watching
that it rises above the lowly realm of boring corporate PowerPoint presentations and silly homemade video antics to the lofty, and ultimately profitable dominion of content.
Why Web-Videos Aren’t Like Television Commercials
Web-commercials are not television commercials. I know big advertisers are doubling-dipping their ad placements by flooding the Web with their TV spots, but who really cares? If you can see it on NBC or CBS twelve times every night why would you go out of your way to watch it on the Web?
The most significant difference between television and Web-commercials is cost. According to MediaPost’s Gregory Wilson in his VideoInsider newsletter, the average 30-second TV commercial costs ,000 per second to produce. That’s per second, far beyond the budgets of most businesses. You can get an entire Web-video
