How to Make Web-advertising Worth Watching
campaign for the cost of one second of TV-level production. Of course, you’re not going to have a cast and crew of hundreds working on your spot, but then the quality of script, simplicity of concept, and creativity of presentation count for more than wasted exotic sets and setups.
There are lots of things people just hate about television commercials and the best of the Web-commercials avoid these irritants.
Television commercials distract viewers from the content. Nobody likes interruptions. There is not much difference on the irritation scale between a telemarketing phone call selling aluminum sliding at dinner time and a commercial that interrupts the latest adventures of 24’s Jack Bauer.
About the only good thing you can say about these program-interruptions is that they provide you a bathroom and beverage break,
