How to Make Web-advertising Worth Watching
which of course doesn’t help the advertiser who just spent ,000 per second to get to you.
Web-commercials are different. They are sought-out by people as long as they provide something more than a mundane sales pitch. If you are clever, bold, and interesting, people will not only watch, they’ll remember.
Think back to when you were in school and the teacher told you to look up the answer yourself and not just rely on her to give it to you? That’s because the effort of searching out the answer created a more memorable experience. Commercials are no different. Sure fewer people are going to come in contact with your Web-commercial than they would a television commercial, but then the Web-commercial is more targeted, more memorable, and far more cost effective.
Even worse than the continuous interruptions is the
