How to Make Web-advertising Worth Watching
Bottom Line
1 Web-users choose to watch Web-videos and therefore are more receptive to the message.
2 Web-videos need to be entertaining so they are more likely to be watched repeatedly and passed on to friends.
3 Web-videos are less costly to produce so advertisers can create campaigns consisting of multiple videos on the same theme so that viewers don’t get bored or irritated.
How To Turn A Pitch Into Content
If you are going to bore people to death, then Web-advertising is not for you. If all you have to say is buy my stuff, nobody is going to listen. If you are afraid to be different, you are just going to blend into the woodwork. If you think search engine optimization is going to solve all your marketing problems, well think again.
If you want to turn
