How to Make your Cold Calling Problem-focused
trust within each one of those calls.
This is because you’re focusing on something (a problem) that others can immediately relate to. Rather than offering a long pitch and rolling the dice, hoping that someone will respond positively.
3. Trust and Integrity Become Part of the Process
Most cold calling approaches try to slip in the back door by using strategies and techniques designed to “get the sale.” Sometimes these techniques feel manipulative. Sometimes they’re annoying to the potential client.
For example, there’s a cold calling approach that’s based around intricate questioning techniques. It’s designed to get at potential clients’ pain and lead them into a sale. The problem with approaches like this is that the goal is always to get the sale, not find out the truth of whether
