How to Make your Cold Calling Problem-focused
there’s a fit between you and your prospect.
In this new way of cold calling, we’re focused on the other person and their problems. We’re looking for opportunities to assist, and we’re doing it with the highest of integrity.
This approach to cold calling doesn’t use influence techniques in any way. It speaks straight to the customer’s problems in a non-threatening manner. All you have to do is focus on the truth.
4. Problem Solving Feels Better than Selling
When you follow the new cold calling approach, you become a problem solver rather than a salesperson. This is the most powerful shift you can make. From this place, you’re building trusting conversations. You are speaking to the problems of your prospects rather than pitching your solution. You are thinking from their perspective and
