How to Make your Cold Calling Problem-focused
engaging them in their world.
Most of us like “fixing things.” There’s a greater sense of fulfillment in discovering whether we can help someone fix a problem. We’re engaging some of the best character traits we have as people, and that feels good. Our days end with a sense of satisfaction rather than frustration.
These are just a few good reasons why problem-focused cold calling works best. You’ll find opening conversations will become effortless. You will also attract people’s attention because you’re addressing a specific problem that is of concern to them. Prospects won’t look at you as a “salesperson.” You’ll stand out, because most people who sell are trained to just promote their service or product. Moreover, you’ll eventually discover an overall sense of ease permeating your cold calling day.
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit www.UnlockTheGame.com
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