How To Sell A Product Online

How To Sell A Product Online

If you are thinking about selling your own products online, there are a lot of different aspects that you need to be aware of.

To begin with, you will need some way of collecting money from your customers. An easy option would be to use Paypal. It’s convenient, you can have it setup in no time at all, and more and more people are shopping through Paypal with each passing month. However, there are some downsides to this solution.

e.g. Do you want to run an affiliate program? An affiliate program is where other people can promote your product(s), and you pay them a commission, if, and only if, they make a sale for you. Its a great way to kick start the sales of your new product.

By offering a good commission rate, you can entice the better affiliates to promote your product.

Unfortunately, Paypal don’t have any built in way to include an affiliate program in the sales process. There are other options dedicated to selling eProducts through affiliate programs, e.g. Paydotcom works with Paypal, to allow you to run an affiliate program using Paypal as the payment processor. However, I have always found their interface very clunky.

Another option would be Clickbank, but again, there are some flaws in the Clickbank system that some find just too limiting to be considered as a serious alternative. Certainly, in some niches, you just wont get decent affiliates prepared to promote your stuff if you use Clickbank.

Another option is to run your program in-house, using a script. With this, there are a number of advantages, but also disadvantages (it’s more work for you). A big advantage with an in-house script is that you can have a multi-tier affiliate program (something not possible with Clickbank, or Paydotcom). You’ll also have total control over who can sign up for your program. This is not possible with Clickbank.

Whatever system you decide to use, there will come a time when you want to look for joint venture partners, that is, affiliates to sell your products. How do you go about that? Where do you find JV partners for your particular niche, that will sell your products?

You are also going to have to think about piracy of your product. What is going to stop someone giving a copy of your work to a friend, or even selling it? One of my early products ended up on a hacks website, where the webmaster was selling my full product for $ 20. With different laws in different countries, stopping these thieves isn’t easy.

If those things aren’t enough to think about, you’ll need to find the best way to handle customer support. Is email good enough? Maybe a help desk solution.

How are you going to handle refunds? Are you going to have a guarantee?

Selling your own products is not difficult, but you do need to have a system in place for all of these considerations.

Question by : What business idea should I pick?
Over the summer, I want to start an online business/company. I have some coding knowledge and I have a few ideas for the business. Some of the ideas are informational sites, and most are user interactive websites. My goal is to eventually make six or more figures a year. I love all of my ideas, but I’m not sure which to choose.

1. A website where users can submit original songs and other users can listen, rate, comment, share, and chat with other users. Useers can also create a profile page and place info on the page.

Revenue: selling ad space, possibly creating a pro membership.
How will it be made: php script from jam room.
Pros- bands need an organized way of promoting themselves.
Cons- purevolume.com already exists.

2. This would be a service. It would be online concierge or your own online butler. For people who don’t have time to schedule stuff, they would pay a monthly fee and a person would complete the action for you whenever you want except. Your butler serves you from 8 am to 10pm. I would start off by myself when the business gets started, and then will hire more people as the business grows.

Revenue: monthly fees
Pros: this could be a big hit and many busy executives would need this.
Cons- man labor may make this almost impossible if a lot people use this.

3. A debate website where users could create a debate, and other users could post comments and argue on why they think they agree with the statement, or disagree. Based on them saying they agree or not, thee comment will be placed under an agree column or disagree.

Revenue: selling ad space
How it will be made: script from prescripts.
Pros-there is no site that does this, and people love to express their opinion on topics.
Cons- no affiliate products to sell.

4. A website where people can list their gift cards for sale,trade,or auction and other people can buy the cards for an under worth price. So let’s say someone has an unwanted card to target for $ 125. They recieved it as a gift so they did not pay anything for it. They could easily sell the 125 card for $ 100 . A person wants the card, so they buy it for $ 100 . I take a 4% fee and the seller gets $ 96 for a card he never wanted.

Revenue: selling ad space, charging small fee
How it will be made: marketplace script
Pros- cool site idea
Cons- lots of co,petition and established sites.

5. A website that has reviews, videos, articles on cell phones. I would have tons of content to bring in traffic. I would join verizon AT&T and sprints affiliate programs and sell their phones on my site.

Revenue: affiliate marketing, selling ad space.
How it is made- site builder
Pros- could bring in tons of revenue
Cons- competition cent, phone dog, phone arena, mobiledia, and it is not a user interactive website.

6. A website where people can sell,trade,auction, and buy websites. The person could post a snapshot, price, and info on the wewbsite, and anyone who wants it could buy it. I would take a small 4% fee.

Revenue: small fee, selling ad space
How it’s made- script
Pros- good idea
Cons- lots of competition

Those are my ideas. Which do you think is more profitable? Which should I do? Which could eventually make me six or more figures a year? Even if you don’t think any are good, which would you choose if you had to? Thanks!

Best answer:

Answer by Andrew
1 is my pick. Here’s why.

#1 seems the most original
#2 also seems original, but would require a lot of time/man hours to operate
#3 good idea, but has the potential to turn into a site that hosts nothing but flamewars
#4 a bunch of sites already do this
#5 tech blogging is a HARD thing to break into… and the affiliate ads could make it seem like you have an interest in reviewing this positively — plus you have to buy a TON of devices to review
#6 seems like you’d need a ton of legal advice/contract writing experience to help facilitate sales like this

What do you think? Answer below!
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