How To Successfully Sell
reasons. For example, I run a public relations firm. Our job is to place clients on TV, magazines, newspapers, radio, as well as in blogs and social media sites. But that’s just the nuts-and-bolts of our job, what we really do is bring our clients more customers, grow, their business, establish them as experts in their fields, establish their brand, position them as being at the top of their field, etc. Each one of our clients comes to us for a slightly different reason. Some clients are looking for media relations and PR to help sell products and bring in customers, others want to establish themselves as the expert in their field, others want to establish or reestablish their brand. It’s important that I understand what the prospect’s needs are during the initial conversations so that he or she realizes that I do indeed understand what their specific needs are
