How To Successfully Sell
and am addressing them.
The objective is to make it an organic process. As you speak to prospects you are gaining information on which they are, what their needs are, how they communicate and how they think. Use that information to shift and modify your delivery. Speak to their needs. Present yourself as someone they can trust and can solve their problems. Remember, that’s what they’re really looking to buy
Copyright © Anthony Mora 2010
Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, \\”Spin to Win,\\” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, \\”Spin to Win\\” can be utilized by heads of major corporations, small business owners, and entrepreneurs.
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