How to Throw Out Your Cold Calling Scripts
How to Throw Out Your Cold Calling Scripts
Recently you may have received a cold call from someone using an old-style linear sales script. You probably recognized it as a cold call because the person sounded a bit robotic and kept talking without allowing the conversation to “breathe.”
If you’ve been selling for a while, chances are you’ve been asked to use sales scripts, yourself. And you’ve probably used them because they were the only way you knew to start a cold calling conversation.
But here are some questions you need to ask yourself:
How do you really feel when you use a script?
How do your potential clients feel when they know you’re using a script? (And they do know.)
How many sales are you losing because you’re using a script?
When people call me and ask how they can throw out
