How to Throw Out Your Cold Calling Scripts
their scripts and cold call the natural way, the first thing I do is ask them whether they’re willing to role-play with me using their script.
After a few moments of listening, I gently stop them and tell them they’re sounding like a totally different person from the one who called me and talked with me so naturally about their sales issues.
You know what they always say? “Ari, you are so right. When I use a script, I feel as if I can’t be myself. I feel like a robot or an actor, and it’s awkward and uncomfortable. Is there any way I can be myself again?”
Here are 5 ways to throw out your linear selling script and be yourself again:
1.Admit that scripts make you sound “scripted”
When you begin your sales script, potential clients detect the very subtle change from your
