How to Throw Out Your Cold Calling Scripts
natural voice to your unnatural scripted voice within seconds.
“Fine,” you might say, “I’ll just work on making myself sound natural.” But that in itself creates a conflict. You can’t “work at” being natural. Really, you either are or aren’t.
2. Start your cold call as a conversation, not a one-way pitch
If you’re used to scripts, you’re probably wondering, “How the heck will I know what to say without a script?”
You might want to ask yourself why you think you won’t know what to say, because the reason for that is important. It means you’re basing your cold call on what you have to offer, and not on what’s important to the prospect.
Pitching your solution as soon as you begin a cold call is one of the biggest problems with linear sales
