How to Throw Out Your Cold Calling Scripts
scripts. Because you trigger sales pressure. This causes potential clients to react with defensiveness or immediate rejection.
3. Create openings rather than forcing a “yes”
Selling scripts are designed to be linear and step by step so you can move cold calls in the direction you want them to go. From the traditional cold calling point of view, that direction is toward a “yes.” Because if you don’t get a “yes” at the beginning of the cold call, you’re not “selling.” But that’s the biggest problem with scripts. They give you only one path to follow.
If you can start a conversation that triggers a “What do you mean?” response from your potential client, then you’ll find you can explain yourself in a natural way. It creates a two-way dialogue, which in turn lets you learn what you
