How to Throw Out Your Cold Calling Scripts
need to find out. You flow with the conversation without feeling you’re getting off-track.
4. Tape-record yourself talking with someone you know. Then record yourself reading your script.
Have you ever heard yourself calling a potential client and reading your script? Probably not. That’s why most people who use scripts think they sound natural. They’ve never heard themselves. But if you do this simple exercise, you’ll hear the same kinds of differences I hear when people role-play with me.
In our day-to-day relationships, we simply want to get to know and communicate with others. But when we go into cold calling using scripts, we have an agenda, which is to make the sale. People sense this immediately and put up their guard. etween our hidden agenda and their reaction, there’s no chance to build
