How to Use Your Right Brain When Cold Calling
abilities in cold calling. We’ve swapped it for sales scripts and strategies, opening and closing “lines.”
In some ways you could say that we’ve become less human in our cold calling. All the intuitive elements have been taken out of the cold calling process. We’re focused on the sale, not on the person. We’re reading a script rather than really talking. And we’re making a pitch, not listening.
Doesn’t this sound kind of like a game to you? Make a pitch, counter objections, offer a closing line — all with the intention of acquiring a sale. This is why most of us associate cold calling with the worst of what selling is all about. It’s the “going to war” concept. You put on your armor and play a mind-and-word game with someone you’ve never met.
But what if we engaged the power of our right
