How to Use Your Right Brain When Cold Calling

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you’re not. And they always respond much more positively to someone who’s being “real.”

3. The right brain is flexible rather than linear

Throw out your linear sales script and strategies. Generate a spontaneous conversation based on the problems you can help the other person solve. Allow your cold calling conversations to “breathe.” And allow the topic to wander a bit from time to time.

4. The right brain sees things holistically

View the person you’re calling as another person, not a “prospect.” Let go of the “buyer-seller” mentality. You’re not wanting to “get” a sale from somebody. Your focus is on bigger picture, which includes the wellbeing of your prospect as well as yourself.

5. The right brain is open-ended, not rigid

Don’t

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