How Your Staff Can Close More Aesthetic Procedures
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happy patients. If the objection is about money, offer them easy financing. Find out what their concerns are and what they would need to do or know to get them answered.
They are often just looking for reassurance and a little push from you to say it’s ok – you can do it.
Sell the Difference – Your Aesthetic Physician
Your staff needs to be able to answer the question, “Why you and your office over all the others?” Due to the competitive nature of aesthetic medicine, aesthetic consumers have many choices. You want to reiterate to them why you are a good choice. You and your staff should come up with a list of what makes you different than the others in your area. Examples include:
– Stanford-trained
– You offer evening and weekend appointments
– Unique practice offering comprehensive services –
