How Your Staff Can Close More Aesthetic Procedures
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through your door. Once you have the patient’s attention, it is your sales savvy that keeps them in your practice.
It is imperative you and your staff have the sales skills to close appointments, close procedures and ask for referrals. You start with a certain mind set. You have to be comfortable with the word “sales” or at least “promotion”. While you are practicing medicine, in reality, you are very much in sales in this industry so you need to be comfortable with that. Your staff needs to be comfortable with that. Selling or promoting is simply setting the tone and using well thought out strategies that help the patient decide to choose you.
What Does the Cosmetic Patient Want?
Nothing is more important in aesthetic medicine than patient relations. In my book,
