Impact Of Corporate Citizenship On Consumer Decision Making
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research was done by Amnesty International in Hong Kong and Australia. They asked students to recall elements of corporate citizenship about certain products and only five percent were able to do this. The rest simply focused on functional features that could directly benefit them. The findings indicate that even when consumers have sufficient information to follow corporate citizenship principles, they still did not pursue that line. They neglect those facts and continue to purchase products that may be deemed corporately irresponsible. (McGahan, 2004)
Relevance of corporate citizenship
One must ask themselves does corporate citizenship have any part to play in the decision making process of consumers and if so what can be done. A research was conducted by the Corporate Social Responsibility Group. They did the research through Discrete Choice
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