Impact Of Corporate Citizenship On Consumer Decision Making
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Model. Here, consumer behaviour is measured by actions rather than opinions. They measured the number of people who purchased items that were deemed as socially responsible. It was achieved through informing the consumers about all the aspects associated with certain products, the effect of this information is then measured through purchases. It was found that there are some consumers that take corporate citizenship very seriously. But their numbers are minimal and it is difficult to predict what kind of demographic group they come form. There are socially responsible members among the Koreans, Australians, Spaniards and people in Turkey. The elements cut across age, gender or education status. Many surveys done previously indicate the opposite, they highlight corporate citizenship as a very big factor in consumer decision making but these are not the same results obtained
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