Impact Of Corporate Citizenship On Consumer Decision Making
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when practical purchases rather than opinions are measured.
The group doing the research created products that had different levels of certain important features. Some products had good functional attributes but very low social attributes while others had the opposite. It was found that only ten percent of the people under research purchased the items with good social attributes but poor functional attributes. At the same time, it was found that about fifty percent of the purchases went to items that had poor social attributes but good functional features. (Grant, 2005)
However, even those ones which were considered as socially responsible only put that quality second. In real life scenarios, consumers who value corporate citizenship will first consider usability of the product, then if that has been taken care of, they can choose a product that had been made
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