Impact Of Corporate Citizenship On Consumer Decision Making
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consider it as a priority. Most of those people believe that the government should be the one to tackle issues of ethics during the manufacture and sale of products. They believe that their responsibility is simply too cater for their own needs while the government takes care of the rest.
What companies can do to incorporate these findings
The researches and findings demonstrated above can be used by managers to take proactive roles and approaches in promotion of consumer behaviour. There are five things that need to be done by these managers;
choose social issues wisely
don’t rely on surveys alone
merge social responsibility with function
communicate issues of social responsibility to consumers well
maker the consumer willing to change
Choosing social issues wisely
Most managers simply do not do their homework
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