Impact Of Corporate Citizenship On Consumer Decision Making
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and other company stakeholders to make sure that the kind of corporate citizenship modes chosen will yield results. Contrary to what people think, consumer surveys may not always depict the truth. It does not cost the consumer anything to lie. Most of them may claim to care about their environment or about a certain charitable coz but these answers seem socially responsible to consumers; they may not necessarily be the truth of the matter. (Grant, 2005)
Companies should instead measure consumer preference for corporate responsible goods practically. One Company that implemented this strategy was the Home Depot Company- it sells timber. The Company informed its consumers that part of the timber it was selling had been certified by the Forest Stewardship Council. They ascertained that the timber was not from Forests that have old growth. They raised the price of that
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