Impact Of Corporate Citizenship On Consumer Decision Making
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to tackle problems facing the world’s poorest countries like tuberculosis, malaria etc. There were very noble intentions behind the idea; consumers would benefit by purchasing designer items at affordable prices while the community at large would also benefit through aid. But the results were a contradiction to al the heavy expectations held. There were no profits recorded as sales registered were quite low. It seems that the companies were missing something because it was clear from the results that the consumers could not care less about their noble coz even despite the fact that one of the most well known rock artists had been invited to perform there; Bon Jovi of the U2 band.
This revelation has shown that there are some underlying issues that need to be addressed by companies when considering corporate citizenship as an aspect that influences buyer behaviour. When
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