Impact Of Corporate Citizenship On Consumer Decision Making

Published September 12, 2010 | By Bman

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citizenship issues that will be understood by consumers of a particular area. For example, in countries where there is a lot of concern for child labour, managers should pick this issue up. They should not try to address matters concerning labour rights, wages and unionisation when the most pressing issue is child labour.

Since China is notorious for counterfeits, a campaign done in this country should be totally different from one done in a country like the US or in Europe. Corporate responsibility aspects should befit that location. (Grant, 2005)

Make the consumer willing to change

Companies should put in mind that it is not their responsibility to make the consumer concerned about charity and social issues. They should market the product in such away as to depict the benefits of the product and then bring in social elements s an

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