Impact Of Corporate Citizenship On Consumer Decision Making
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afterthought. For example in the sale of energy meters, consumers were informed about the technological benefits that the energy meters would bring and then afterwards they were told abut the effect of such purchases to the environment and overall energy consumption in the country. In this sense, consumers were convinced that this product would help them while at the same time have some environmental benefits.
Conclusion
Corporate citizenship is a concept that may be common in some members of society while it may be absent in others. It is up to Companies to make sure that they asses the motivating factors behind corporate citizenship. They should realise that mass surveys do not always depict the truth. It is crucial for a given Company to relate opinions of consumers to behaviours then come up with a strategy to capture those sales. Corporate
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